How to Specialise In Marketing Translation

I recently received an e-mail from a language graduate wanting to specialize in marketing translation. They asked me how I chose to specialize in this field and for some advice on how they could do the same. Personally, I got into marketing translation after working with a range of subjects as an in-house translator in Pakistan. I found that I enjoyed translating marketing materials, press releases, adverts, websites, etc. and that I produced higher quality work when translating these types of texts. When I set up as a freelancer, I seized the opportunity to control what type of translation jobs I took on and chose to specialize in marketing translation.

There are several things that I would advise would-be marketing translators to do to develop and hone their skills in this area of specialization. However, they are also relevant to seasoned pros.

Read widely

I have mentioned on several occasions how important it is for translators to read widely, both in their source language(s) and their target language(s), so that they can familiarize themselves with a range of different registers and styles. Marketing translators would be wise to read the types of texts that they want to translate. For example, if you’re going to be translating press releases, you’ll need to be familiar with their style and layout conventions. The more familiar you become with these materials, the better.

Write at every opportunity

Good writing skills in the target language are important for any translator, but they are all the more important for marketing translators as our work is usually destined for publication and therefore needs to be top-notch. By far the best way to polish your written style is to write regularly. It doesn’t have to be for publication – it can be in a diary or notebook, for example. If you don’t mind your writing being read by others, why not try starting a blog, commenting on other people’s blogs or contributing to industry publications?

Take a course in creative writing, copy-writing, proofreading or editing

Writing and copy-writing courses are a great opportunity to be creative, to practice and perfect your writing, to get feedback on your style and to reflect on the writing process. Proofreading and editing courses will give you the tools you need to revise and edit your work and to help ensure that you deliver translations that are typo- and error-free.

Get to know marketing specialists and other marketing translators

Ideally, you will build a network of contacts who can help you to learn more about marketing and marketing translation. Get to know marketing specialists, copywriters, editors and other marketing translators that you can approach for support and advice. 

Professional associations are a great place to start: Percy Balemans recently wrote an excellent blog post on the benefits of joining a professional association for translators and interpreters, which is well worth reading – those interested in finding out more can read it here. It might also be worth contacting an experienced marketing translator to see if they would be willing to mentor you as you begin to specialize in the field. Gaining work experience in a marketing-related field may also help by giving you industry insights and improving your subject-specific knowledge.

Giving Business a Boost with Internet Marketing

In spite of being a relatively new concept, internet marketing is quick becoming the world's No.1 method of conducting business. Its benefits and reach are many. From being a cost effective advertising medium, to offering best customer service internet marketing is today's answer to bigger better sales. It allows for a more refined way of reaching out to clients. It gives management a higher level of control. It definitely hikes the positioning of the company on the competitive ladder. 

How internet marketing works:

Internet marketing is basically e-marketing. It is an e-business that covers all aspects, from management to employees; from distributors to suppliers to vendors. Internet marketing should not be confused with e-commerce. The latter involves financial transactions through the internet during the real marketing, whereas e-marketing covers all businesses which use internet media. Internet marketing has blanket inclusion of manufacturing, inventory, sales, distribution, finance, and company management. To become an e-marketing company, new strategies have to be put in place. A dynamic website coupled with good media would build a good start to advertise and sell the company's services and products. The website should contain all the required information, and an assurance to prospective clients of continued and after sales service. The products being advertised should be attractively presented. Use of search engine services will promote internet marketing. Other aspects of internet marketing that will help to boost the business would be a good FAQ section where queries are promptly taken care of. Doubts and problems attended to. Customer feedback is given due consideration. The management-customer relationship needs to be handled with care and aplomb. If the website is attractive and well laid out, it will definitely do its part in drawing more customer attention. A built-in callback facility is important, to ensure that all customer enquiries are attended to, allowing no fish to escape the net. 

Conclusion:

In today's world, competition hits at every level. Competition impacts product selling, revenue, better management, and company presence in the market. It is these challenges that can be met and refined through e-marketing or internet marketing. Not only does internet marketing strengthen the base of any business, it increases output and profits, while bringing down negative aspects like losses and other issues that lead to business failure. Internet marketing is the new and dynamic way for companies to ensure they stay competitive. Reaching out to a wider client-base becomes possible. Keeping a finger on the newest in all forms of marketing gives the company a definite edge. Right from the production line in the warehouse, to the final selling of the product, e-marketing can be used at every stage to run a streamline trading. It reaches out to an unlimited audience, a category of customers not otherwise easily reachable. With an attractive and well laid out website, and using all the tools that e-marketing has to offer, e-marketing is today's answer to a successful and profitable business. Once the reliability and quality quotients are established, the original customer base will stay loyal, and new customers will gain confidence and the urge to be part of a well-run business.

Quality Content Website Leads Conversion of Customers & Marketing

Online marketing is the most innovating form of marketing in the world today. Conventional form of marketing is vanishing from the market after the coming of this marketing. As internet is being more popular so it will continue to increase and conquer the market in the future. Many companies are jumping in the online marketing eying the future form of marketing in the world. There are many factors which are responsible for its growth. People around the world are busy with their work and don’t get time to go to the physical stores to buy their essential commodities. Online shopping sites are providing things at doorstep by ordering from their home. This is why, it is being used by most of the tech-savvy people around the world.

Companies willing to switch their conventional marketing into online marketing requires website. It is an agent of promoting the products of the company to the global customers. Every year millions of websites are added in the web in order to promote their products to the global customers. This is because companies doing business online are getting more profit than the companies involving in conventional methods. Every company is coming in the fray to enjoy the piece of cake in the industry. But it is not easy to succeed in the online marketing due to the stiff competition in the market. Every company tries to increase their profit with this form of marketing. Attractive website plays an important role in succeeding in the online media for the company. Freelance web designing can provide the required website to be successful in the online marketing. This is because it is provided by the professionals having experience and knows about the preference of the customers. First the audience base of the company is analyzed by the professionals to design the website in compliance of it. This increases the engagement of the customers in the website. People like to visit only the attractive and professional’s website to get their services, products and information in the web.

Everybody likes to read interesting and engaging content found in the website. People hate to read the boring and go to the unprofessional website. To gain the attention of the customers many strategies take by the company. But having quality content in the website is one of the prime requirements of the company to succeed in online marketing. Attractive website can only bring the customers but cannot hold them or lead to conversion to buy the products. Quality content engaged the customers and provides the important information, forcing them to buy the product. Freelance content writer can provide such kind of content to make your online campaign successful. Professionals writer provide the content after observing the preference of the customers in the web. Even the recent topic or industry gossips and update are included in the content which can engage the visitors. In this way, people can get more traffic and ranking in the website leading to sales of the products. Get your content from a professional writer to get the content liked by the visitors and robots of the search engines.